First what is SEO? SEO stands for Search Engine Optimization. Search Engine Optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
If you have a website for your business or if you’re a blogger. You may want to have your website appealing to search engines by knowing more how SEO works.
On today’s blog I would like to focus on how is SEO different from SEM? (Yep those two are different), How do search engines (like google, or bing and a lot more) work? Also, Why should you optimize your blog or website for both search engines? Plus people doing the search.
SEO and SEM
I’ve already mentioned what SEO stands for. Now what is SEM? Sound the same, so it’s easy to think they really are the same. SEM stands for Search Engine Marketing
But SEO (search engine optimization) works differently from SEM (search engine marketing).
For SEO, it means making small changes to your website that will help it naturally show up in people’s search results. As for SEM, it means paid search ads.
SEO is more about priming your website to be the best search engine result it can be. It’s crucial in the search engine gaming because you need to somehow standout.
On my research, 95% of searchers stick with the listings on the first page of results. WELL, even I do that. Honestly speaking it is hard to beat. But the closer your listing is to that page, the better. Your aim is get better, not to actually beat them.
How do you actually get better in the Search Engine game?
If you are a blogger or maintaining a website for your business, you really need to know how search works. Like figuring out how a mind of a person works.
Best example would be Google. I know I know… There are obviously other search engines out there.
How Google starts is by crawling the web. It follows links from one page to another, collecting as much of the web as possible.
Then it consolidate these collected web pages in an index, sorting them by category or content and other features.
So when someone does a search, Google then ranks the results for them. It uses algorithms to figure out what the searcher is looking for and serves up the most relevant pages from the index.
So keyword is really key in SEO. Right?
If you really want your website to rank or be at least searchable. You should make your site as attractive as possible to both a search engine and a searcher. Your searcher can be your target audience or not.
It does help if you can step into the minds of both and see how they picture search results.
What does a search result compose of?
There are 3 main components to a search result (Take note that these search engines may change these elements over time).
These 3 components include:
1:TITLE. The name of the webpage or your blog and the company itself (for those of businesses).
2:URL. The web address of the site (Eg. www.nadineamanduh.com).
3:DESCRIPTION. A short snippet describing the webpage content.
Search engines will see this information as part of a code.
What do searchers see?
Searchers will see the information in their search results page in an organized and color-coded (yeah but usually blue and white) with a clickable title and URL.
Because search engines and searchers see results in different ways, you have to prep your website for them in different ways.
As for me, Yoast SEO plugin is very helpful for me because it works as a checklist on what else I need to put on my blog for it to be searchable outbthere.
Does SEO Optimization help?
The good news is optimization is usually about tweaking and improving versus a complete site overhaul.
To get your site ready for search engine viewing, make sure it’s easily navigated and structured logically so it can be crawled and indexed accurately.
FYI: While optimizing for search engine crawling is about tweaking words and URLs, optimizing for searchers is about crafting content.
Strong, engaging and useful content will probably affect your search status more than anything else.
People love to share great content with others through social media, blogs, emails, etc. All that organic word-of-mouth may help you get more visits and repeat visitors.
While not everyone can be a copywriter, you can follow a few guidelines to help you craft better content. First, you can make your text easy to read and follow.
How to make your website more appealing to searches
1:Organize your content and keep it focused on the topic at hand. Dividing it into logical, short chunks helps people find what they’re looking for faster. It’s not
2:Pay attention to your images. Write a short caption below each image and put vital info in the text rather than in the image. Remember: Don’t forget to put alt attributes and image attributes on the images on your website. It helps if there are searchers who can’t load your images.
3:Make sure to regularly add new content. It keeps your audience coming back and brings in new visitors. TIP: I personally use a scheduler through Google Calendar on my phone. It helps for me to be more organized.
I hope this blog post helps on making your website more search engine appealing. Let me know what you think on the comments section below. You can also contact me here and let me know what else you want to read on my blog or we can collaborate. Don’t forget to share this too on your social media accounts. Thanks for reading! 😉