Recently, @badgalriri (aka) Rihanna launched hew new empire Fenty Beauty. It’s the Beauty, fashion and Music Icon’s very own makeup line. It’s tag line is Beauty for all. As per Rihanna, “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason i made this line.” Her makeup line includes 40 shades of foundation (Yep 40!), Primer, makeup brushes and sponges, lip gloss, highlighter, powder and a lot more!
Why is it named Fenty? Some may not know but Rihanna’s last name is Fenty. Her full name is Robyn Rihanna Fenty. Rihanna created Fenty Beauty after years of experimenting with the best-of-the-best in beauty. She opened her own makeup line wherein women everywhere will be included. The foundation of Fenty Beauty’s makeup line is the most popular as it foucsed on a VERY wide range of skin tones from all races, producing formulas that works on all skin types, and solving women’s issue in getting the right shade for them.
More of Fenty beauty…
Rihanna had set the bar high in creating foundation shades. It is called PRO FILT’R SOFT MATTE LONGWEAR FOUNDATION. I’ve been seeing a lot of blog reviews from women of different races that are so amazed with the makeup line particluarly the foundation. If you’re not the type who’s into liquid foundation, Rihanna also launched MATCH STIX in 20 shades of matte and 10 shades of shimmer that can be used for contouring too (Watch out Kim and Kylie 😉 ). Riri’s makeup line is also 100% cruelty-free. Meaning, they did not do animal testing (which is actually really really good). Also it has a light-weight formula and can still cover up.
However it appears that Rihanna decided to unveil her makeup line without any palettes, eyeliner, mascara, or lipstick. Though there is one lip gloss, called the Fenty Beauty Gloss Bomb Universal Lip Luminizer, which has peachy-bronze gloss with flecks of gold shimmer in it.
What else is cool?
Another cool thing that this makeup line has is their blotting paper that rolls out in a lipstick kind of container with a mini mirror on it. Basically the idea is that you won’t be ashamed to blot in public since you have this mini mirror. I find this very functional. I find the makeups so far, very compact and easy to stash in your bag. Who would want a heavy makeup on their bag anyway?
PLUS, Fenty Beauty is available in Sephora! Especially Sephora Philippines! So to all Filipinas out there, gone are the days of looking for legit latest makeup online. As of the moment, the Pro Filt’r Soft Matte Foundation is at PHP 1,950.00, The Killawatt Freestyle highlighter is at the same price. The Invisimatte Blotting powder is at PHP 1,700.00, while the the Invisimatte Blotting Paper is at PHP 1,000.00. The Match Stix is at PHP 1,450.00. Just visit: https://www.sephora.ph/brands/fenty-beauty to know more (or shop rather)
As for me, I am excited to try Pro Filt’r Soft Matte Foundation and the Match Stix. I’m all about full but light coverage of the face and contouring (Because #ContourIsLife). Are you in the hype of trying Rihanna’s makeup line too? I would love to read your comments below, or you can also reach me privately here. Be sure to leave your requests for any posts you’d like to read here on my blog! Thanks for reading! 😉