Have you heard of branding? Or brand style? Branding is about forming a distinctive name and image for a product or a merchandise for the consumers’ awareness, usually through publicity campaigns with a consistent theme. Branding or a Brand Style actually aims to form a substantial and distinguished presence in the market which aims to appeal and keep loyal customers.
On today’s blog I want to discuss how you actually create your own brand style. (Plus I included a FREEBIE downloadable worksheet). I suggest take down notes and will breakdown all these guides for you.
Why Brand Style is important?
A brand is very important when building a business. Creating a brand for your business can attest to be one of the most perplexing facets of the method. At first when I decided to do blogging at a more professional (rather serious) level. I just thought driving traffic to my blog is the way to monetize it. And I am just 1% right about it. It takes a lot more than that. There are a lot of technical difficulties for me. From learning HTML and CSS, creating a content, getting approved for google ads, and the most important thing is the brand.
I decided to change my branding to a more simple one. I stick to my brand color which is usually a mixture of color between a light turquoise or light teal. As you can see below.
The one on the left is my first logo or brand style. What I was just thinking during that time that it looks simple and fierce. But what I am no thinking about is that, will the audience remember me and what my website or business is all about? The one on the right side is my latest brand style. Where it was indicated what my website does.
Building Your Brand And Loving It
Think of yourself as a business owner who truly believes and love your own brand. How do you actually love our brand? Honestly, nourishing takes it time and consistency. Consistency is always a key. Dullness will strike but don’t let it bring you down. I am defining consistency here not by being the same all the time. I meant learning new stuff and knowing what works and what doesn’t work.
In order for your branding to stand out, you have organize yourself and your brand resources to ensure that you are able to keep up with the reliability of your brand (that you’ve been working so hard to create. Right?) This is where the style kicks in for your brand.
But What Is a Brand Style Guide?
So you are ow familiar what a brand is and how it is how does it impact your business. IT IS TIME. To create your own brand style guide.
A Brand Style Guide include items used to embody your brand through everything. In a more professional view, a brand style guide can be conveyed in diverse layouts like a one-pager or a multi-page guide with its qualifications. Mostly its collaborative, and etc.
If you’ll observe your favorite brands, they have an unswerving appearance and vibe through many ways that appeals to you and to a bigger audience. Not only physical appeal but also through their strategies.
Why do you need one?
You need one because it has many uses. Mainly, to help deliver consistency across your branding. For example, if you have your own photographer take brand photos for your business, you can hand them a style guide for them to have a clearer view to get the gist of your trademark in just a glance. It also works great for stock photos for your website’s visuals.
Your style guide will serve as a long time useful reference as you grow your business. You can also use this as a future reference in the vent you wanted to change your branding or help out a business partner or a friend who wanted to start their own business.
The Major Branding Must-haves
I am now drilling it down. You should have the following:
4.Fonts or Typography
5.Photo Styles for Stock Photos
Of course you need a logo! You want your audience of future customers to remember you. But what if you don’t have one yet? I personally suggest start of with a color palette first and your preferred font or typography. This should give you a good start what your logo should actually look like. Also, research research. If you’re not keen on your own, ask help from a graphic designer and show them your color palette and preferred typography. Express how you wanted your branding to look like or the first impression you want to get from your future customers.
What am I really talking about here? Your design elements should be strategic. Pick and choose the elements that compliment your brand. Like for example, typical food brands or most food brands that I know of have a color red on it. While luxurious brands tend to be black and white. Don’t use design elements just because its your favorite color since high school or because it looks pretty to look at. Like for example you wanted to use florals but your business is about online English language tutorial. It doesn’t make any sense, right?
Sending out a short message out there to your audience defines the branding further. Visuals are important too, like the logo and colors. But so as the tagline. As you can see the example below of an old tagline versus the new tagline.
Ford’s 2008 campaign “Drive One,” though relatively successful in its simplicity and direct call-to-action, is not as effective as Ford’s newest advertising effort, “Go Further,” which retains the simplicity, yet includes a subtle promise of superiority for consumers, an improvement that seems to embody shades of the brand’s push for recognition as one of the contenders in the “Fuel Efficiency” conversation in the world of automobiles (Source: https://blog.hubspot.com/insiders/marketing-taglines)
Your Fonts or Typography
A set of font or typography is important. You can include it on your logo too. As for me, the font of my logo is not what use on my blog. I am only using 2 types of font for the title and paragraph of my blog posts. While the font type on my logo I use it on the worksheets here on the blog. TIP: You can easily choose fonts on Google Fonts or if you feel extra creative, you can download fonts at dafont.com. This is where I usually search for fonts when working on graphic designs.
Photo Styles For Stock Photos
What are stock photos? Stock photos are supply of photographs, which are often licensed for specific uses. There are a lot of websites nowadays where you can download fr free or even purchase high quality stock photos. YOu can use this for your business too especially on your website.
If you’re somehow into photography or you have an iPhone photography talent. That should work great too, instead of purchasing photos. But again, consistency is key. If you want people to remember you, there should be consistency in your visuals too.
Need I to discuss further? Colors are important elements when it comes to style. The logo you choose for your business will most likely have a color or colors included in it. Some people include several colors that go well with your base or branding colors that deliver eye-catching details to it. As for me, my brand’s major color is a light turquoise/light teal and my base elements are black and white (of course nothing can go wrong with black or white).
TIP: Research for color palettes and do your own experiment to better know what fits right for you.
All Together Now!
I’ve combined everything for you guys and I came up with a FREE downloadable worksheet here: Brand Style Guide – By NadineAmanduh
This is where I’ve put all those stuff and you can actually print this out or refer to it for the mean time while deciding on what to put on each section. I’ve also included an example for your reference too and just to give you a little inspiration.
I hope this blog post gave you more understanding and more excitement on how to create your brand’s style or if you already have one, perhaps make your branding structured. Let me know what you think on te comments section below, or you can contact me here. If you like this post, feel free to share it on your social media sites. Thanks for reading! 😉